Game Changers Championship 2024 Berlin
Developed the branding for the Valorant Game Changers Championship in Berlin, defining the identity through bold cel-like flame graphics and a vibrant yellow palette. Directed the campaign’s hype video by shaping the characters’ personalities, fashion, and background, ensuring a cohesive narrative that celebrated individuality and strength.
Directed by : Massive Assembly
Creative Direction : Jason Yeh, Eugene Seo
Brand Design : Angela Seryoung Park, Yewon Kim, Jehee Lee
3D Design : Yuee Seo, Slava Leschenko, Mindaugas Povilaitis, Javi Soler
Animation : Caique Oliveira