VCT Game Changers Championship 2024

Brand Design, Campaign Design, Hype Video Concept Development
Directed by : Massive Assembly

Developed the branding for the Valorant Game Changers Championship in Berlin, defining the identity through bold cel-like flame graphics and a vibrant yellow palette. Directed the campaign’s hype video by shaping the characters’ personalities, fashion, and background, ensuring a cohesive narrative that celebrated individuality and strength.

Creative Direction
Jason Yeh
Eugene Seo

Brand Design
Angela Seryoung Park
Yewon Kim
Jehee Lee

3D Design
Yuee Seo
Slava Leschenko
Mindaugas Povilaitis
Javi Soler

Animation
Caique Oliveira