Lego x Fornite

Brand Identity
Directed by : Massive Assembly

Explored the campaign branding system for the launch of Brick Life, a new role-play mode within Fortnite. The concept development emphasized LEGO’s modularity, vibrant colors, and whimsical character design.

Creative Direction
Jason Yeh
Eugene Seo

Design
Angela Seryoung Park
Yewon Kim
Jun Hong
Champ Techawongthawon

3D Design
Mindaugas Povilaitis
Yuee Seo

Animation
Champ Techawongthawon