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Valorant Champions Seoul 2024


Created the campaign visual identity for the Valorant Champions Tour: Seoul 2024, a major esports event at Seoul Stadium with over 3.45 million concurrent viewers.

 

The system extended across pop-up events, concerts, COEX billboards, and merchandise, blending 2D and 3D visuals inspired by the “Supernova” theme and the signature vines of the event’s new agent.

Scope: Campaign Identity, Key Visual Design, Motion Storyboarding


























Directed by : Massive Assembly

Creative Direction : Jason Yeh, Eugene Seo
Brand Design : Angela Seryoung Park, Yewon Kim, Alan Xu, Jun Hong, Champ Panupong Techawongthawon, Naomi Tirronen, Lukas Havelock, Sean Shang, Winnie Yuen
3D Design : Yuee Seo, Slava Leschenko, Mindaugas Povilaitis, Devin Luquette, Baris Yavuz, Manny Contreras
Animation : Caique Oliveira
Supernova Design : Jake Ferguson, Mindaugas Povilaitis
Key Art Illustration : Arthur Yuan – Art Direction, Mono, GSYK, Yuke Mao, Huanfeng Qu
Sound Design & Mix : Mike Leone