VCT Champions Seoul Supernova

Branding

Directed by : Massive Assembly

As part of the Massive Assembly team, I contributed to the branding of the Valorant Champions Tour: Seoul 2024, a major esports event at Seoul Stadium with over 3.45 million concurrent viewers. The branding extended across pop-up events, concerts, COEX billboards, and exclusive merchandise.

I designed a cohesive branding system that blended 2D and 3D visuals, inspired by the “Supernova” theme and the signature vinesof the event’s new agent, creating a dynamic and immersive visual identity across all platforms.

Creative Direction
Jason Yeh
Eugene Seo

Brand Design
Angela Seryoung Park
Yewon Kim
Alan Xu
Jun Hong
Champ Panupong Techawongthawon
Naomi Tirronen
Lukas Havelock
Sean Shang
Winnie Yuen

3D Design
Yuee Seo
Slava Leschenko
Mindaugas Povilaitis
Devin Luquette
Baris Yavuz
Manny Contreras

Animation
Caique Oliveira

Supernova Design
Jake Ferguson
Mindaugas Povilaitis

Key Art Illustration & Painting
Arthur Yuan – Art Direction
Mono
GSYK
Yuke Mao
Huanfeng Qu

Sound Design & Mix
Mike Leone