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Valorant Champions Paris 2025


Led the campaign visual identity for the Valorant Champions Tour Paris 2025. The event reached 1.4M peak viewers, ranking among all-time Valorant esports events.

The visual system scaled across broadcast, social media, stadium environments, and fan festival experiences, ensuring consistency at scale.

 


































Directed by : Massive Assembly

Creative Direction : Jason Yeh, Eugene Seo
Brand Kit Lead : Angela Seryoung Park, Yewon Kim
Design : Angela Seryoung Park, Yewon Kim, Jun Hong, Jaiwon Lee, Jack Kim, Jumyoung Lee
Motion : Caique Oliveira, João Nicoli
3D Design : Mindaugas Povilaitis, Renato Navarro
R&D : Renato Navarro, Yaroslav Leschenko
KeyArt Animation : Seter
Sound Design & Mix : Mike Leone